Humour advertising: a review and a bibliometrics citation analysis
The purpose of this paper is to present review and analysis of citations by journals, papers and authors, co-occurrences of keyword and sub-keywords, and the co-authorship between authors, institutions as well as countries in the field of humour advertising. The number of journal publications in...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/15823/1/40127-127914-1-PB.pdf http://journalarticle.ukm.my/15823/ http://ejournals.ukm.my/gmjss/issue/view/1273 |
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