The impact of Covid-19 Movement Control Order on SMEs’ businesses and survival strategies
Coronavirus outbreak is the latest world tragedy that have affected all sectors in economy. The lockdown, confinement, limited movement order and social distancing are amongst the preemptive governments’ effort to safeguard the public health. While recognizing the importance of the national order...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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Online Access: | http://journalarticle.ukm.my/15821/1/40125-127909-1-PB.pdf http://journalarticle.ukm.my/15821/ http://ejournals.ukm.my/gmjss/issue/view/1273 |
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Summary: | Coronavirus outbreak is the latest world tragedy that have affected all sectors in economy.
The lockdown, confinement, limited movement order and social distancing are amongst the
preemptive governments’ effort to safeguard the public health. While recognizing the
importance of the national order in preventing the immense spread of the virus, the authors
contend that there are certain undiscovered impacts of the control order policy on SMEs in
Malaysia. The objectives of this article are to scrutinize the implications of the Covid-19
Movement Control Order (MCO) on SMEs businesses and to identify survival strategies
based on the owners’ perspectives. The study applies qualitative approach conducted through
phone-based interviews with six selected SMEs’ owners during the first phase of control
order from March 18, 2020 to March 31, 2020. In summary, the impacts of MCO on SMEs
are classified into the operational problems (i.e. operation distruption; supply chain
distruption; foresighting the future business direction) and the financial problems (i.e. cash
flow imbalance; access to stimulus packages; risk of bankcruptcy). Meanwhile, the major
themes of current survival strategies fall under the financial and marketing strategies. The
paper recommends few suggestions for future research work, business development agencies
and entrepreneurs. |
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