The significance of personal value, risk attitude and trust on life insurance ownership in the northern regions of Malaysia
This paper examines the relationships of life insurance ownership with personal value, risk attitude and trust among the individuals in the northern regions of Malaysia to enable the undertaking of appropriate actions in promoting life insurance ownership by individuals (residing in the northern r...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/15652/1/25731-130374-1-PB.pdf http://journalarticle.ukm.my/15652/ http://ejournal.ukm.my/pengurusan/issue/view/1283 |
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