Entrepreneurial passion development: the interplay between heuristic thinking and pedagogical experience during entrepreneurial learning process

• Main Authors: Muhammad Nizam Zainuddin,, Dzulkifli Mukhtar,, Norhafizah Abu Hasan,, Mohd Helmi Ali,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2019
• Online Access: http://journalarticle.ukm.my/14530/1/33512-104469-2-PB.pdf; http://journalarticle.ukm.my/14530/; http://ejournal.ukm.my/pengurusan/issue/view/1167

The underlying objective of an entrepreneurship education programme (EEP) is to facilitate students to becoming more passionate about entrepreneurship. This is done through the provision of a profound pedagogical learning experience while undergoing the entrepreneurial learning process. However, des...