A discrete choice experiment to estimate public willingness to pay for attributes of water services in Terengganu, Malaysia

• Main Authors: Nur Syuhada Che Ibrahim,, Mahirah Kamaludin,, Nur Fatihah Shaari,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2019
• Online Access: http://journalarticle.ukm.my/14130/1/jeko_53%282%29-16.pdf; http://journalarticle.ukm.my/14130/; http://www.ukm.my/fep/jem/content/2019-2.html

Water service is usually taken for granted as important amenities with required levels needed, however little is known about how much consumers are willing to pay for particular water service levels. Improved water services should be based on the understanding built upon consumers’ choice and prefer...