The complementary and alternative medicine (CAM) product information brochure: how is generic structure used to persuade potential users?

• Main Authors: Goh, Ching Fen, Chan, Mei Yuit, Afida Mohd Ali,, Sabariah Md Rashid,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2019
• Online Access: http://journalarticle.ukm.my/14106/1/36098-114231-1-PB.pdf; http://journalarticle.ukm.my/14106/; http://ejournal.ukm.my/gema/issue/view/1227

The presence and influence of complementary and alternative therapies have been increasingly felt in recent years. One reason for this is the active promotion of its services and products through various media channels. The current study focused on information brochures that are placed on pharmac...