Determinants of the use of nutritional information among grocery shoppers in Penang
The consumption of processed food products is common today. The Ministry of Health and consumer associations in Malaysia are actively promoting the use of nutritional information displayed on food labels to inculcate healthy eating habits among Malaysians. This study investigates the use of nu...
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Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
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Online Access: | http://journalarticle.ukm.my/13276/1/29104-89097-1-PB.pdf http://journalarticle.ukm.my/13276/ http://ejournals.ukm.my/gmjss/issue/view/1144 |
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Summary: | The consumption of processed food products is common today. The Ministry of Health and
consumer associations in Malaysia are actively promoting the use of nutritional information
displayed on food labels to inculcate healthy eating habits among Malaysians. This study
investigates the use of nutritional information among grocery shoppers in one particular state
in Malaysia, i.e. Penang. A survey involving 404 respondents was carried out in Penang for
the purpose of this study. A logit model was estimated based on the survey data to examine
the factors that affect the use of nutritional information by shoppers. The results indicate that
gender, age, education, time spent on grocery shopping, price/cost considerations, smoking
status and health status are significantly related to the use of nutritional information when
purchasing processed food products. The findings of this study are used to propose measures
that can be taken to motivate more consumers to use nutritional information when purchasing
processed food products. The steps taken should be targeted at the following groups of
individuals: men, older and less educated shoppers, speedy shoppers, price-sensitive buyers,
smokers and individuals with health problems. Strategies such as introducing pricing policies
and self-checkout stations that saves time for shoppers should be considered to increase the
likelihood of using nutritional information among grocery shoppers. |
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