A Malaysian nation brand: the dissemination of it by Radio Malaya via the song Tanah Pusaka
A ‘nation branding’ project disseminates the reputation of a country, just as a company’s or product’s brand image is created through advertising and branding. This reputation has a profound impact on a country’s image and the way it is perceived. Increasingly countries are reinventing themselves an...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2019
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| Online Access: | http://journalarticle.ukm.my/13170/1/30842-98933-1-PB.pdf http://journalarticle.ukm.my/13170/ http://ejournal.ukm.my/mjc/issue/view/1165 |
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