Public relations communication behavior through a local-wisdom approach: the findings of public relations components via ethnography as methodology

• Main Authors: Hidayat, Dasrun, Kuswarno, Engkus, Zubair, Feliza, Hafiar, Hanny
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2018
• Online Access: http://journalarticle.ukm.my/13104/1/19092-85435-1-PB.pdf; http://journalarticle.ukm.my/13104/; http://ejournal.ukm.my/mjc/issue/view/1086

There is a correlation between the concept of public relations with the cultural activities of Jakhu Suku. The relationship is built through the behavior of Jakhu Suku communications in the tradition of giving a title that always emphasises the planning and evaluation stage. This is what lies behind...