Food choice motives, overall attitudes and purchase intentions towards fresh fabricated beef at Kuala Terengganu

• Main Authors: Tuan Zainazor Tuan Chilek,, Siti Norashikin,, Fisal Ahmad,, Rahijan Abdul Wahab,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2017
• Online Access: http://journalarticle.ukm.my/12370/1/46_03_18.pdf; http://journalarticle.ukm.my/12370/; http://mabjournal.com/index.php?option=com_content&view=article&id=674&catid=59:current-view&Itemid=56

Fabricated beef was known as a famous ingredient among the community in Kuala Terengganu and there was a few characteristic were chosen when purchasing it. This research is aimed to study consumers’ food choice motives, overall attitude and purchase intention toward fabricating beef meat. The co...