Understanding Malaysian Malays communication characteristics in reducing psychological impact on flood victims

• Main Authors: Che Su Mustaffa,, Najib Ahmad Marzuki,, Mohd Sukeri Khalid,, Mohd Foad Sakdan,, Sapora Sipon,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2018
• Online Access: http://journalarticle.ukm.my/11727/1/24424-71675-1-PB.pdf; http://journalarticle.ukm.my/11727/; http://ejournal.ukm.my/mjc/issue/view/1075

Culture has a very important function in the daily lives of Malaysians. In spite of its importance, less attention has been paid to identifying Malaysian ethnic values from their own perspective. Most of previous studies have focused on a universal approach to identify the values of Malaysians. By a...