WhatsApp Messenger application among business students in Malaysia – an exploration

• Main Authors: Noor Azuan Hashim,, Nor Liza Abdullah,, Rosmah Mat Isa,, Hawati Janor,
• Format: Article
• Language: English
• Published: Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia 2015
• Online Access: http://journalarticle.ukm.my/10874/1/Noor-Azuan-Hashim.pdf; http://journalarticle.ukm.my/10874/; http://www.ukm.my/personalia/publication-category/volume-2/

WhatsApp Messenger, one of the social media applications on smart phone is gaining popularity as a mode of social interaction recently. Many people, particularly part-time university students,have used this application, not only for daily communication but also for discussion on their academic tas...