Muslim consumers’ attitudes toward the advertisement of non-certified coffee shops
In Malaysia, the Halal logo and certification has a significant religious cue that might peripherally generate a favourable attitude towards advertisement among Muslims. Prior findings have stated that Islamic religious symbol influenced Muslim consumers’ favourable attitude towards the advertising....
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| Main Authors: | , , |
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| 格式: | Article |
| 語言: | English |
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Penerbit Universiti Kebangsaan Malaysia
2016
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| 在線閱讀: | http://journalarticle.ukm.my/10827/1/12482-48608-1-PB.pdf http://journalarticle.ukm.my/10827/ http://ejournal.ukm.my/pengurusan/issue/view/883 |
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