Corporate Social Responsibility for takaful industry’s branding image

• Main Authors: Muhamad Fazil Ahmad,, Siti Zakiah Melatu Samsi,, Rosmawati Mohamad Rasit,, Norzita Yunus,, Norhayati Rafida Abdul Rahim,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2016
• Online Access: http://journalarticle.ukm.my/10802/1/7963-43010-1-PB.pdf; http://journalarticle.ukm.my/10802/; http://ejournal.ukm.my/pengurusan/issue/view/805

This study attempts to confirm the likelihood of Corporate Social Responsibility (CSR) activities giving different effects on brand image components and whether corporate reputation mediates these effects. Four action-based types of CSR, namely the economic, legal, ethical and philanthropic, were...