Validating the effectiveness indicators of social marketing communication campaigns for reducing health-risk behaviors among youth in Thailand

This study aims to validate the effectiveness indicators of social marketing communication campaigns for reducing health-risk behaviors among Thai youth by using a quantitative research with 1,000 undergraduate students aged 18-24 years old in Thailand. A second-order confirmatory factor analysis wa...

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Bibliographic Details
Main Author: Nottakrit Vantamay,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:http://journalarticle.ukm.my/10538/1/17156-48631-3-PB.pdf
http://journalarticle.ukm.my/10538/
http://ejournal.ukm.my/mjc/issue/view/901
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