The position of da’wah messages and ethics in Malaysian and Indonesian television programs
Rapid changes in the whole aspects of our lives as a result of the global development need to be addressed by spreading da’wah messages through television channels. To be an effective da’wah media, television should have a strong editorial policy. The policy forwarded could prove the dynamic rep...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/10526/1/16503-46355-1-SM.pdf http://journalarticle.ukm.my/10526/ http://ejournal.ukm.my/mjc/issue/view/877 |
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| Summary: | Rapid changes in the whole aspects of our lives as a result of the global
development need to be addressed by spreading da’wah messages through
television channels. To be an effective da’wah media, television should have a
strong editorial policy. The policy forwarded could prove the dynamic
representation of the country. This study aims to explore the editorial policy of
TV Malaysia and Indonesia in presenting da’wah programs, and secondly, to
understand the position of ethics in the da’wah messages broadcast on Malaysian
and Indonesian TVs. By using qualitative methods, the data have been derived
from direct observations and interviews with three television stations in Malaysia
(two government-owned and one private-owned TVs) and TVRI and RCTI in
Indonesia. Data are also enriched by relevant information from watching
Malaysian and Indonesian TV channels. The results showed similarities and
differences between the TV editorial policies of the two countries. Respondent
from both countries showed that they tried to attract viewers through providing
various kinds of religious broadcasts and carefully considered what they should
show on prime time. The different thing is the determination of the da’i and
program duration. On Malaysian television, determination of the religious
speakers is very strict, whereas in Indonesia determination television speakers
tend to be rather easy. In terms of duration, the whole da’wah broadcasts per day
on Malaysian television are longer and are more frequent than that on the
Indonesian’s. In Malaysia, the programs are decided to be on schedule for prime
time while in Indonesia the da’wah programs are mostly not in the prime time. |
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