Relationship maintenance strategies in web sites of companies listed on Bursa Malaysia

• Main Authors: Dian Mariesta,, Emma Mohamad,, Arina Anis Azlan,
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2016
• Online Access: http://journalarticle.ukm.my/10503/1/16473-46286-1-SM.pdf; http://journalarticle.ukm.my/10503/; http://ejournal.ukm.my/mjc/issue/view/877

Effective relationship maintenance strategies between organisations and its public are able to help organisations to achieve its goals. In this study, researchers examined public relation strategies used by Malaysian companies to build their relationship with stakeholders through company websites...