Challenges of Franchising in Malaysia: A Case Study Approach
This study is focusing on challenges of franchising business which based on in strategic management point of view especially in 9 steps of setting up franchise system, TOC and Agency theory. There are lack of researcher had done on strategic management study in franchise business. Moreover, less sch...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/935/1/223.pdf http://eprints.intimal.edu.my/935/ |
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