The Factors Influence the SNS Switching of Chinese Students Who Study in Malaysia

This study focuses on determining the significance of the factors which influence Chinese student users’ intention to switch between SNSs, to analyze the reasons for the inability Chinese SNSs to hold and retain their users. This research used quantitative. 220 questionnaires were distributed to th...

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书目详细资料
主要作者: Liu, Jiachi
格式: Thesis
语言:English
出版: 2014
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在线阅读:http://eprints.intimal.edu.my/868/1/180.pdf
http://eprints.intimal.edu.my/868/
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