The Factors Influence the SNS Switching of Chinese Students Who Study in Malaysia

• 主要作者: Liu, Jiachi
• 格式: Thesis
• 語言: English
• 出版: 2014
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://eprints.intimal.edu.my/868/1/180.pdf; http://eprints.intimal.edu.my/868/

This study focuses on determining the significance of the factors which influence Chinese student users’ intention to switch between SNSs, to analyze the reasons for the inability Chinese SNSs to hold and retain their users. This research used quantitative. 220 questionnaires were distributed to th...