Staff View: The Effects of Marketing Stimuli Factors on Consumers’ Perceived Value and Purchase of Organic Food in Malaysia

The Effects of Marketing Stimuli Factors on Consumers’ Perceived Value and Purchase of Organic Food in Malaysia

The aim of this study is to examine the effectsof marketing stimuli factors on consumers’ perceived value and subsequently on their actual purchase of organic food in Malaysia. Five key marketing stimuli variables were examined in this study, and they were product attributes, price, a...

Full description

Saved in:

Bibliographic Details
Main Authors:	Song, Bee Lian, Meysam, Safari, Shaheen, Mansori
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysia 2016
Subjects:	HF Commerce
Online Access:	http://eprints.intimal.edu.my/717/1/The_Effects_of_Marketing_Stimuli_Factors_on_Consum.pdf http://eprints.intimal.edu.my/717/
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-inti-eprints.717
record_format	eprints
spelling	my-inti-eprints.7172017-03-13T05:28:18Z http://eprints.intimal.edu.my/717/ The Effects of Marketing Stimuli Factors on Consumers’ Perceived Value and Purchase of Organic Food in Malaysia Song, Bee Lian Meysam, Safari Shaheen, Mansori HF Commerce The aim of this study is to examine the effectsof marketing stimuli factors on consumers’ perceived value and subsequently on their actual purchase of organic food in Malaysia. Five key marketing stimuli variables were examined in this study, and they were product attributes, price, availability, sales promotion and marketing communications.This paper presentsthe results of a survey conducted on a sampleof 430 organic food consumers in Malaysia. The structural equation modelling was used for data analysis and six hypotheses were tested.The resultsrevealed that product attributes, availability and marketing communication have signicantly inuencedconsumers’ perceived value of organic food. Subsequently, consumers’ perceived value is positively correlated to the actual purchase of organic food.There was no signicant effect of price and sales promotion on consumers’ perceived value of organic food.Based on the ndings, the marketing stimuli strategies should be focused on providing superior value to consumers in the aspects of nutritional value,long term health benets, environment friendliness, social status symboland easy accessibility to increase consumers’ purchase of organic foods Universiti Kebangsaan Malaysia 2016 Article PeerReviewed text en http://eprints.intimal.edu.my/717/1/The_Effects_of_Marketing_Stimuli_Factors_on_Consum.pdf Song, Bee Lian and Meysam, Safari and Shaheen, Mansori (2016) The Effects of Marketing Stimuli Factors on Consumers’ Perceived Value and Purchase of Organic Food in Malaysia. Jurnal Pengurusan, 47. pp. 119-130. ISSN 0127-2713
institution	INTI International University
building	INTI Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	INTI International University
content_source	INTI Institutional Repository
url_provider	http://eprints.intimal.edu.my
language	English
topic	HF Commerce
spellingShingle	HF Commerce Song, Bee Lian Meysam, Safari Shaheen, Mansori The Effects of Marketing Stimuli Factors on Consumers’ Perceived Value and Purchase of Organic Food in Malaysia
description	The aim of this study is to examine the effectsof marketing stimuli factors on consumers’ perceived value and subsequently on their actual purchase of organic food in Malaysia. Five key marketing stimuli variables were examined in this study, and they were product attributes, price, availability, sales promotion and marketing communications.This paper presentsthe results of a survey conducted on a sampleof 430 organic food consumers in Malaysia. The structural equation modelling was used for data analysis and six hypotheses were tested.The resultsrevealed that product attributes, availability and marketing communication have signicantly inuencedconsumers’ perceived value of organic food. Subsequently, consumers’ perceived value is positively correlated to the actual purchase of organic food.There was no signicant effect of price and sales promotion on consumers’ perceived value of organic food.Based on the ndings, the marketing stimuli strategies should be focused on providing superior value to consumers in the aspects of nutritional value,long term health benets, environment friendliness, social status symboland easy accessibility to increase consumers’ purchase of organic foods
format	Article
author	Song, Bee Lian Meysam, Safari Shaheen, Mansori
author_facet	Song, Bee Lian Meysam, Safari Shaheen, Mansori
author_sort	Song, Bee Lian
title	The Effects of Marketing Stimuli Factors on Consumers’ Perceived Value and Purchase of Organic Food in Malaysia
title_short	The Effects of Marketing Stimuli Factors on Consumers’ Perceived Value and Purchase of Organic Food in Malaysia
title_full	The Effects of Marketing Stimuli Factors on Consumers’ Perceived Value and Purchase of Organic Food in Malaysia
title_fullStr	The Effects of Marketing Stimuli Factors on Consumers’ Perceived Value and Purchase of Organic Food in Malaysia
title_full_unstemmed	The Effects of Marketing Stimuli Factors on Consumers’ Perceived Value and Purchase of Organic Food in Malaysia
title_sort	effects of marketing stimuli factors on consumers’ perceived value and purchase of organic food in malaysia
publisher	Universiti Kebangsaan Malaysia
publishDate	2016
url	http://eprints.intimal.edu.my/717/1/The_Effects_of_Marketing_Stimuli_Factors_on_Consum.pdf http://eprints.intimal.edu.my/717/
_version_	1644541284643241984
score	13.160551

The Effects of Marketing Stimuli Factors on Consumers’ Perceived Value and Purchase of Organic Food in Malaysia

Similar Items