Factors Influencing Customer Preference in Grocery Retail Industry

• 主要作者: Fang, Ze Yeow
• 格式: Thesis
• 語言: English
• 出版: 2010
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://eprints.intimal.edu.my/549/1/MBA%20-%208.pdf; http://eprints.intimal.edu.my/549/

In the past 15 years, majority of researchers conducted in regards to customer satisfaction shows that high satisfaction scores is more often contradicting preference scores and it does not adequately explain the relationship of preference formation versus satisfaction. The predictors generated from...