E-commerce: A Study on the Online Purchasing behavior of Generation Y in Malaysia
Purpose: This study is conducted aimed to discover the factors which will directly influence the Generation Y’s online purchasing behavior in Malaysia, as well as exploring their purchasing criteria while making online purchase. Background: Along with the growing internet usage in Malaysia, e-com...
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/547/1/MBA%20-%206.pdf http://eprints.intimal.edu.my/547/ |
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