Prototyping, Customer Involvement and Speed Information Dissemination in New Product Success
Purpose Rapid prototyping can potentially accelerate the entire process of new product development (NPD), enabling a high level of customer involvement and hence new product success (NPS). This study aims to examine the relationship between prototyping and NPS, and the moderating effect of customer...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Limited
2015
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/526/ http://dx.doi.org/10.1108/JBIM-09-2014-0182 http://dx.doi.org/10.1108/JBIM-09-2014-0182 |
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