KopiCulture: Unveiling Customer Loyalty in Malaysia's Coffee Market through Clustering Algorithms for Local Cafe Insights

• Main Authors: Tuan Norhafizah, Tuan Zakaria, Che Ku Nuraini, Che Ku Mohd
• Format: Article
• Language: English; English
• Published: INTI International University 2024
• Subjects: H Social Sciences (General); HD Industries. Land use. Labor; QA75 Electronic computers. Computer science; QA76 Computer software
• Online Access: http://eprints.intimal.edu.my/2014/1/jods2024_35.pdf; http://eprints.intimal.edu.my/2014/2/554; http://eprints.intimal.edu.my/2014/; http://ipublishing.intimal.edu.my/jods.html

In recent years, the coffee market in Malaysia has expanded significantly, propelled by an expanding cafe culture and consumer demand for unique coffee experiences. It is crucial for coffee retailers, such as global chains and local cafes, to comprehend customer loyalty in this dynamic environmen...