Online Product Evaluation System Based on Ratings and Review
The decision-making process for product design and improvement is hindered by traditional user research methods due to the rapid updating pace, limited survey scopes, small sample sizes, and labor-intensive procedures. This study suggests a novel method for gathering valuable online evaluation...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2024
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1922/1/jods2024_07.pdf http://eprints.intimal.edu.my/1922/ http://ipublishing.intimal.edu.my/jods.html |
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| Summary: | The decision-making process for product design and improvement is hindered by traditional user
research methods due to the rapid updating pace, limited survey scopes, small sample sizes, and
labor-intensive procedures. This study suggests a novel method for gathering valuable online
evaluations from e-commerce platforms, develops a system for measuring the effectiveness of a
product and suggests ways to improve a product using sentiment analysis and opinion mining of
online reviews. The method's efficacy is supported by a sizable body of user reviews for
smartphones, from which we can reliably estimate the product's unfavorable review rate with only
a 9.9% error using the assessment indication system. After considering the entire method in the
case study, improvement strategies are suggested. The strategy is applicable for product evaluation. |
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