Factors Leading to Customer Loyalty in the Domestic Banks in Malaysia – A Perspective from the Social Networking Sites

• Main Author: Kumarashvari, Subramaniam
• Format: Article
• Language: English
• Published: INTI International University 2018
• Subjects: H Social Sciences (General); HG Finance
• Online Access: http://eprints.intimal.edu.my/1495/1/v1_2018_36.pdf; http://eprints.intimal.edu.my/1495/; http://intijournal.intimal.edu.my/intijournal.htm

In Malaysia, banks are still struggling to cultivate loyal customers, little agreement among bankers as to what variables contribute to customer loyalty. Numerous empirical studies were conducted to investigate on the factors that lead to customer loyalty but there were no unified solution especiall...