Destination Image, Hyperreality, Unreal Image Through Films. A Case Study of the Film Crazy Rich Asians

• Main Authors: Sriganeshvarun, Nagaraj, Anil Aaron, Selvaram
• Format: Article
• Language: English
• Published: INTI International University 2020
• Subjects: H Social Sciences (General); HM Sociology
• Online Access: http://eprints.intimal.edu.my/1484/1/ij2020_62.pdf; http://eprints.intimal.edu.my/1484/; http://intijournal.newinti.edu.my

Crazy Rich Asians was one on the biggest hypes of cinema, from the Asian community and worldwide. It had an even bigger impact for Malaysians as Singapore was a stone throw away from Malaysia. The movie was a huge success within the Asian community, box office forking in international gross of $...