Destination Image, Hyperreality, Unreal Image Through Films. A Case Study of the Film Crazy Rich Asians

Crazy Rich Asians was one on the biggest hypes of cinema, from the Asian community and worldwide. It had an even bigger impact for Malaysians as Singapore was a stone throw away from Malaysia. The movie was a huge success within the Asian community, box office forking in international gross of $...

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Bibliographic Details
Main Authors: Sriganeshvarun, Nagaraj, Anil Aaron, Selvaram
Format: Article
Language:English
Published: INTI International University 2020
Subjects:
Online Access:http://eprints.intimal.edu.my/1484/1/ij2020_62.pdf
http://eprints.intimal.edu.my/1484/
http://intijournal.newinti.edu.my
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