Testing the Waters: Applying Marketing Channels Research in Chinese Elevator Industry

• Main Authors: Wang, Weihua, Wang, Deli, Wang, Jingjing, Ma, Guoxin, Hong, Mengjiao
• Format: Article
• Language: English
• Published: INTI International University 2020
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://eprints.intimal.edu.my/1464/1/ij2020_46.pdf; http://eprints.intimal.edu.my/1464/; http://intijournal.newinti.edu.my

This paper sets off on the intersection of two fronts. First, there is a long-established literature on marketing channels literature. Second, the Chinese elevator industry has been booming in light of China's rapid developments in the past three decades. Yet, rarely has there been discussion r...