A Study on Factors influencing the adaptation of private labels in organized retail branding among Malaysians
With the growing realization that brand images are one of a firm’s most valuable intangible assets, branding has emerged as a top management priority in the last decade. Given its highly competitive nature, branding can be especially important in the retailing industry to influence customer percepti...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2018
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1156/1/v1_2018_22.pdf http://eprints.intimal.edu.my/1156/ |
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