The Influence of Customer Relationship Management and Relationship Quality on Customer Life Time Value in the Insurance Industry in Malaysia
Most of the previous research studies on the effect of Customer Relationship Management, Relationship Quality and Customer Lifetime Value are in parts, but they do not holistically explore the inter-relationship between these variables and how such relationships impact on new Customer Acquisition an...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://ur.aeu.edu.my/803/1/Brian%20Lim%20Kai%20Hoe-PhD_to%20print.pdf http://ur.aeu.edu.my/803/1/Brian%20Lim%20Kai%20Hoe-PhD_to%20print-1-24.pdf http://ur.aeu.edu.my/803/ https://online.fliphtml5.com/sppgg/nsxr/?1603782662936 |
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