Key Success Factors of Online Food Ordering Services: an Empirical Study
This study examines the determinants of the customer ordering experience, which include website trust, customer satisfaction and loyalty. The determinants are represented by website quality and service quality. A survey data of 353 online food ordering customers were used to test the research model...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Journal |
| Language: | English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://ur.aeu.edu.my/529/1/Key%20Success%20Factors%20of%20Online%20Food%20Ordering%20Services-2-19.pdf http://ur.aeu.edu.my/529/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|