A Study of Consumer Behaviour Towards Non-Durable Products in The Middle East Region (A Study Focused on Three Different Non-Durable Products Used in Oman, UAE and Bahrain)
Organizations spend quite a lot of their resources to monitor, understand, predict and influence the behaviour of their current and prospective consumers, in order to convince them to buy their products rather than their competitor’s. As such, consumers are bombarded with hundreds of advertisements...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2016
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| Online Access: | http://ur.aeu.edu.my/1121/1/Final%20Thesis%20-%20T.T.A.%20Rohanaraj.pdf http://ur.aeu.edu.my/1121/2/Final%20Thesis%20-%20T.T.A.%20Rohanaraj-1-20.pdf http://ur.aeu.edu.my/1121/ https://online.fliphtml5.com/sppgg/dzwv/ |
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