The Mediation Effect of Experience on the Relationship between Emotional Content and Facebook Usage among Generation Z Internet Users in Jakarta, Indonesia
Social media have been enhancing the possibility of individual to respond messages simultaneously and immediately. The convenience and user-friendly features and ability to produce user-generated contents already successfully established Facebook become popular and most shared by utilizing its sophi...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2021
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| Online Access: | http://ur.aeu.edu.my/1011/1/Bugi%20Satrio%20Adiwibowo%20-%20Final%20Thesis.pdf http://ur.aeu.edu.my/1011/2/Bugi%20Satrio%20Adiwibowo%20-%20Final%20Thesis-1-24.pdf http://ur.aeu.edu.my/1011/ https://online.fliphtml5.com/sppgg/mctm/?1668393011939 |
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| Summary: | Social media have been enhancing the possibility of individual to respond messages simultaneously and immediately. The convenience and user-friendly features and ability to produce user-generated contents already successfully established Facebook become popular and most shared by utilizing its sophisticated features. This phenomenon verified that public respond to contents (especially video) in the particular way. Nevertheless, it cannot verify that each individuals have their own characteristic and experiences, yet both affect theirs way to respond. |
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