The mediating role of flow experience in the relationship between Tiktok platform quality and tourists' behavioural intention in Chongqing , China
The tourism industry plays a crucial role in the economic growth of a country, like China. This research specifically focused on the factors influencing the quality of TikTok as a short video platform, and how it drives flow experience and tourists’ behavioural intention in Chongqing, China. This re...
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| Format: | Thesis |
| Language: | en en en |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/11697/1/depositpermission.pdf https://etd.uum.edu.my/11697/2/s905287_01.pdf https://etd.uum.edu.my/11697/3/s905287_02.pdf https://etd.uum.edu.my/11697/ |
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