Mediating role of innovation strategy between porter's red ocean strategy and innovative performance
Competitive advantage is need of every organization in today’s business environment especially when competition is very tough. This enforces organizations to make strategies to be more innovative for survival and progress. In today’s fast paced word of knowledge, strategies for business are characte...
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| Main Authors: | , , |
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| Format: | Article |
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American Scientific Publishers
2017
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/4746/ https://doi.org/10.1166/asl.2017.10062 |
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