The Role of Social Media Marketing as an ICT Tool in Improving Supply Chain Sustainability of SMEs: A Systematic Literature Review
The COVID-19 pandemic exposed significant communication issues within SMEs worldwide, revealing critical problems in their supply chains. This highlighted the importance of social media marketing as a crucial ICT tool for disseminating information and enhancing supply chain sustainability. SMEs, k...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/12598/1/P17993_7a83ee9405cea19f6986f7976766d2d1.pdf http://eprints.uthm.edu.my/12598/ https://smpu.uthm.edu.my/uploads/P17993_7a83ee9405cea19f6986f7976766d2d1.pdf |
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| Summary: | The COVID-19 pandemic exposed significant communication issues within SMEs worldwide, revealing critical problems in their
supply chains. This highlighted the importance of social media marketing as a crucial ICT tool for disseminating information and
enhancing supply chain sustainability. SMEs, key drivers of economies in developing countries, often struggle with limited
resources and information, hindering their sustainability efforts. Social media marketing offers an affordable and rapid
communication channel for supply chain stakeholders, promoting sustainable practices. A systematic literature review (SLR) was
conducted, analyzing 55 scholarly articles from 2016–2023, using databases such as Scopus, ScienceDirect, PubMed, and Web of
Science. This SLR synthesizes existing studies on social media marketing and supply chain sustainability, identifying areas needing
further research and offering recommendations for future studies and practical management. The study emphasizes the importance
of social media marketing as a cost-effective platform for real-time information sharing and collaboration within the supply chain,
which is critical for stability and sustainability, particularly during crises like COVID-19. This study offers researchers useful
insights and practical suggestions for SME owner-managers on how to use social media marketing to improve environmental and
social performance across the supply chain |
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