The Role of Social Media Marketing as an ICT Tool in Improving Supply Chain Sustainability of SMEs: A Systematic Literature Review

The COVID-19 pandemic exposed significant communication issues within SMEs worldwide, revealing critical problems in their supply chains. This highlighted the importance of social media marketing as a crucial ICT tool for disseminating information and enhancing supply chain sustainability. SMEs, k...

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Bibliographic Details

Main Authors:	Ayokunmi, Lawal Abideen, Abu Seman, Noor Aslinda, Rashid, Umi Kartini, Mohamad, Arifha
Format:	Conference or Workshop Item
Language:	en
Subjects:	T175-178 Industrial research. Research and development
Online Access:	http://eprints.uthm.edu.my/12598/1/P17993_7a83ee9405cea19f6986f7976766d2d1.pdf http://eprints.uthm.edu.my/12598/ https://smpu.uthm.edu.my/uploads/P17993_7a83ee9405cea19f6986f7976766d2d1.pdf
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