Personalized consumer motivation and repurchase intention of small medium enterprises on digital platform

This study investigates the factors influencing consumer repurchase intentions within digital platforms of SMEs in Malacca, Malaysia. It introduces a novel framework comprising five motivational dimensions—price, promotion, innovativeness, store brand, and service quality sensitivity—to explore thei...

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Main Authors:	Mat Sani, Amizatulhawa, Rozlan, Nor Azreen, Nizam, Nurul Zarirah, Kamarudin, Nurhayati, Abdullah, Mariam Miri, Osman, Azim Azuan
Format:	Article
Language:	en
Published:	Universiti Putra Malaysia Press 2024
Online Access:	http://eprints.utem.edu.my/id/eprint/28698/2/026501903202510281.pdf http://eprints.utem.edu.my/id/eprint/28698/ https://spejournal.upm.edu.my/upload/vol_18_no_3_yr_2024/202501060952088)_Personalized_Consumer_Motivation_and_Repurchase_Intention_of_Small_Medium_Enterprises_on_Digital_Platform.pdf
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