Proposing stakeholder communication framework for business positioning among manufacturing-based small and medium enterprise: adopting a public relations approach

Purpose: This study proposes the development of a stakeholder communication framework for manufacturing-based Small and Medium Enterprises (SMEs). Methodology: Employing in-depth interviews with fifteen representatives from manufacturing-SMEs who take-up communication roles at the managerial level,...

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Bibliographic Details

Main Authors:	Krishnan, Mahadevan, Ahmad, Jamilah
Format:	Article
Language:	en
Published:	GIAP Journals 2019
Subjects:	HD2340.8-2346.5 Small and medium-sized businesses, artisans,handicrafts, trades
Online Access:	http://eprints.usm.my/48376/1/1490-Main%20Article%20Text-3410-4-10-20190920.pdf http://eprints.usm.my/48376/ https://giapjournals.com/index.php/hssr/article/view/hssr.2019.7461
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