The impact of customer value co-creation and relationship quality on relationship equity: Personality traits as a moderator

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Bibliographic Details
Main Authors: Omar N.A., Kassim A.S., Nazri M.A., Sidek F.
Other Authors: Faculty of Economics and Muamalat
Format: journal::journal article
Language:English
en_US
Published: Penerbit Universiti Kebangsaan Malaysia 2024
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