The Theory Of Planned Behaviour And The Impact Of Moral Norm
The Theory of Planned Behaviour (TPB) is a powerful approach to measure behavioural intention. Among the elements of this theory are attitude, subjective norm and perceived behavioural control. It has been successfully applied in various fields of studies. An additional element proposed by some stud...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
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Research Academy of Social Sciences
2024
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