Moderated mediation role of ethnicity on natural skin care products purchasing intention model among multicultural consumers
The trends for sustainable lifestyle and marketing motivated natural product consumption, such as natural skin care products (NSCPs). Different personal, environmental, and sociocultural factors influence purchase intention (PI) for NSCPs. However, there is a lack of evidence on the role of consumer...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Public Library of Science
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/115690/1/115690.pdf http://psasir.upm.edu.my/id/eprint/115690/ https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0300376 |
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