The Influence of Network Externality and Fear of Missing out on the Continuous Use of Social Networks: A Cross-Country Comparison

Despite social networks? prevalence and unlimited benefits, their adoption rates are still unsatisfactory. This cross-country research aims to examine the impact of network externality (NE) and fear of missing out (FOMO) on the continuous use of social networks, which in turn, affects users? self-es...

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Bibliographic Details

Main Authors:	Abu-Shanab E., Al-Sharafi M.A., Al-Emran M.
Other Authors:	35212954700
Format:	Article
Published:	Taylor and Francis Ltd. 2025
Subjects:	Economic and social effects Least squares approximations Conceptual model Continuous use Country comparisons Cross-country comparison Fear of missing out Network externality Self esteem Social network The unified theory of acceptance and use of technology(UTAUT) Unified theory of acceptance and use of technology 2 Social networking (online)
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