Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia.

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Bibliographic Details
Main Authors:	Ernest Cyril , de Run, Fah, Chin Sien
Format:	Article
Language:	en
Published:	Sunway Academic Journal 2006
Subjects:	AC Collections. Series. Collected works HB Economic Theory P Philology. Linguistics
Online Access:	http://ir.unimas.my/id/eprint/1662/1/13%2BLANGUAGE%2BUSE%2BIN%2BPACKAGING%2BTHE%2BREACTION%2BOF%2BMalay%2Band%2Bchainises%2Bconsumers%2Bin%2BMalaysia%2B%2528%2Babstract%2529%20%281%29.pdf http://ir.unimas.my/id/eprint/1662/
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