Innovations in short video marketing strategies for tourism: The case of the director of Garze culture and tourism Bureau
Short tourism videos (STVs) can significantly boost the visibility and appeal of tourist destinations, increase tourism revenue, and yield positive social responsibility effects such as poverty alleviation. One notable achievement is that of Liu Hong, the Director of the Culture and Tourism Bureau i...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Kampus IPB Darmaga
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/45785/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45785/ https://doi.org/10.29244/medkon.29.3.349 |
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