Exploring the cognitive, hedonic, and emotional dimensions of tourist purchase intentions for ethnic foods: A qualitative inquiry

The purpose of this study is to investigate the effects of cognitive, hedonic, and emotional factors on Sabah’s tourists’ desire to purchase ethnic food. In this study, a combination of cognitive, hedonic as well as emotional drivers is examined in the purchase intentions of tourists in the Sabah re...

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Bibliographic Details

Main Authors:	Ahmad Shakani Abdullah, Ramraini Ali Hassan, Wan Rusni Wan Ismail
Format:	Article
Language:	en
Published:	RSIS International 2025
Subjects:	G154.9-155.8 Travel and state. Tourism TX341-641 Nutrition. Foods and food supply
Online Access:	https://eprints.ums.edu.my/id/eprint/45558/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45558/ https://dx.doi.org/10.47772/IJRISS.2025.901900011
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