Exploring the cognitive, hedonic, and emotional dimensions of tourist purchase intentions for ethnic foods: A qualitative inquiry
The purpose of this study is to investigate the effects of cognitive, hedonic, and emotional factors on Sabah’s tourists’ desire to purchase ethnic food. In this study, a combination of cognitive, hedonic as well as emotional drivers is examined in the purchase intentions of tourists in the Sabah re...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
RSIS International
2025
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/45558/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45558/ https://dx.doi.org/10.47772/IJRISS.2025.901900011 |
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