The effect of competitive prices and service quality on decisions to use Grab bike transportation services: Case study of Borneo University Tarakan students

The influence of competitive pricing and service quality on the decision to use Grab Bike transportation services is an important aspect of consumer behavior and business strategy. Research shows that competitive pricing influences users' choices, with them tending to choose the economical opti...

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Bibliographic Details

Main Authors:	Nursiah Sabdin, Suryaningsih, Erick Karunia, Faerozh Madli, Ang Hong Loong
Format:	Article
Language:	en
Published:	Faculty of Economics and Business, Mulawarman University 2025
Subjects:	HE331-380 Traffic engineering. Roads and highways. Streets HE5601-5725 Automotive transportation Including trucking, bus lines, and taxicab service
Online Access:	https://eprints.ums.edu.my/id/eprint/45308/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45308/ https://doi.org/10.30872/jinv.v21i1.3507
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