The perceived risks that influence the intention of consumers to do online purchases in East Malaysia
The purpose of this study is to investigate the perceived risks that influence the intention of consumers to do online purchase in East Malaysia. The researchers adopted the Theory Planned behavior (TPB) in this study, followed by the independent variables (financial risk, product risk, security ris...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Penerbit Universiti Malaysia Sabah
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/45251/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45251/ https://doi.org/10.51200/mjbe.vi.3327 |
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